Service 03 — Proposal Writing

Proposals written against the evaluation criteria.
Not marketing copy against a template.

A proposal is a scored document. We write to the evaluation factors, in plain language, with the evidence contracting officers actually look for. The result reads like the person who wrote it understands the solicitation — because they do.

The problem

Most proposals lose before they're read.

Not because the company can't do the work. Because the proposal doesn't map to how evaluators score it.

01
Template-driven proposals read like every other submission. Evaluators score them in the middle of the pack because nothing stands out as specifically responsive to the solicitation.
02
Marketing language in a scored document. "World-class solutions" and "synergistic partnerships" don't earn points. Specific past performance with relevant scope, dollar value, and agency does.
03
Missing compliance requirements. Page limits, font sizes, mandatory sections, submission formatting — one noncompliance can get a proposal eliminated before it's ever evaluated.
04
No win theme. A proposal without a through-line reads as a collection of sections, not a case. Evaluators are people. They remember the proposal that told a coherent story.
How we write

Five steps. No boilerplate.

Every proposal starts from the solicitation, not from a template. Here's what that looks like in practice.

STEP 01

Solicitation teardown

We read the RFP or RFQ line by line — every evaluation factor, every compliance requirement, every page limit. We build a compliance matrix before a single word is written. If a requirement can't be met, we tell you before you spend money on a proposal that was going to be eliminated.

STEP 02

Win theme and strategy

Before drafting, we define the one thing the evaluator should remember about your submission. The win theme runs through every section — technical, management, past performance, price. It's what makes a proposal feel coherent instead of assembled.

STEP 03

Section-by-section drafting

We write each section against its specific evaluation factor. Technical approach maps to the SOW. Past performance highlights engagements with matching scope, agency, and contract type. Management plan addresses the actual risks in this solicitation — not generic risk matrices copied from the last bid.

STEP 04

Evidence assembly

We pull the specific proof: contract numbers, dollar values, period of performance, agency names, outcomes. "Relevant experience" without numbers is a claim. With numbers, it's evidence. Evaluators score evidence.

STEP 05

Compliance check and red review

Final pass against the compliance matrix — every requirement, every page limit, every formatting rule. Then a red-team read: if we were the evaluator, would this proposal score well? If not, we fix it before it goes out, not after.

STEP 06

Submission support

We help with the final assembly, SAM.gov validation, and submission mechanics. The best proposal can still lose if the submission is late or rejected for a formatting error. We close that gap.

Deliverables

What you walk away with.

Compliance matrix

Every RFP requirement mapped to where it's addressed in the proposal. Your proof that nothing was missed.

Full proposal draft

Technical, management, past performance, and price volumes — written against the evaluation factors, in plain language.

Win theme document

The through-line that makes your proposal memorable. One page. The evaluator should be able to repeat it after one read.

Past performance evidence pack

Specific contract data — numbers, agencies, scope, outcomes — formatted for the past performance volume.

Red-team review notes

A candid evaluation-read of the draft. What scores well, what doesn't, what to fix before submission.

Submission support

Final formatting, SAM.gov validation, and submission window management. The last mile, handled.

Who this is for

Companies that can do the work but can't get the proposal right.

You tried bidding and lost — and you're not sure why. The proposal looked fine. It didn't win. We'll tell you what was missing.
You're strong commercially but new to federal — your private-sector track record is real, but you don't know how to translate it into the language evaluators score.
You stepped away from government contracting — you tried it, got burned by a bad proposal or a noncompliant submission, and walked. The capability is still there. The proposal process is what failed.
You're a prime looking for a proposal partner — you have the past performance and the teaming agreements. You need someone who writes to the evaluation criteria, not to a template.
Questions

Straight answers.

Do you guarantee a win?

No. Anyone who does is lying. We guarantee a compliant, evaluator-responsive proposal that gives you the best chance your capability earns. The rest depends on the competition, the agency, and factors no consultant controls.

Do you write proposals for any solicitation type?

RFPs, RFQs, and task orders under IDIQ and GSA Schedule vehicles. We do not write grant proposals — that's a different discipline with different evaluators.

How much does it cost?

It depends on the solicitation — complexity, number of volumes, page count, deadline. After we review the RFP, we give you a fixed price. No hourly billing, no surprise invoices. If the scope changes materially, we renegotiate before the work changes — never after.

How far in advance should we engage you?

The ideal window is 3–4 weeks before the submission deadline. We can work faster, but proposals written under extreme time pressure lose the strategy and evidence-assembly steps that make the difference. If you have less than a week, call us — we'll tell you honestly whether it's doable.

Do you work with companies that have no past performance?

We'll tell you during the fit assessment. Some solicitations allow teaming arrangements or subcontracting to build a past performance volume. Others don't. We won't take your money to write a proposal we know will score poorly.

Know a solicitation you should bid?
Let's see if it's winnable.

A 45-minute fit assessment. No cost, no obligation, no follow-up drip.

Book a Fit Assessment