Service 02 — NAICS Code Alignment

The right code determines
which contracts you can compete for.

NAICS codes are not a registration formality. They are how the government decides what you're eligible to bid on, how it sizes your company for set-asides, and how contracting officers find you in SAM.gov. Get them wrong and you're invisible to the opportunities that fit you.

The problem

Most companies pick NAICS codes backwards.

They start with what they do — then pick the code that sounds closest. The right approach starts with what the government buys, then maps your capability to the codes that actually carry contract dollars.

01
Codes that sound right but carry no contracts. A NAICS code that matches your self-image but has zero active procurements is a filing cabinet label. It doesn't generate opportunities. It generates silence.
02
Missing the codes where the money actually flows. Federal spending concentrates in specific NAICS codes per agency. If your codes don't include the ones where your target agencies actually buy, you'll never see the solicitations — and they'll never see you.
03
Size determination wrong. NAICS codes carry employee or revenue thresholds for small business eligibility. A company at 1,500 employees might qualify as small under one code and be large under another. The code you pick determines whether you can compete for set-asides at all.
04
SAM.gov profile invisible to the right searches. Contracting officers search SAM.gov by NAICS code when looking for qualified vendors. If your codes don't match what they're searching for, you don't appear — regardless of how good your capability statement is.
How we align

From the spending data, not from your business card.

We work backwards from federal procurement data to find the codes where your capability matches real contract activity — then set your registration and positioning around those codes.

STEP 01

Current-state audit

We pull your existing SAM.gov registration and review every NAICS code you're registered under. We check for codes that carry no contract activity, codes that misrepresent your capability, and codes that lock you out of set-aside eligibility you should have.

STEP 02

Spending data analysis

We query federal procurement history by agency and NAICS code — who's buying what, under which codes, and at what dollar volumes. This tells us where the contract activity actually lives for your capability, not where the NAICS manual says it should.

STEP 03

Code modeling

We model the plausible alternative codes for your business — each one evaluated for contract volume, set-aside eligibility, competition density, and fit with your actual delivery capability. You see the trade-offs before you commit.

STEP 04

Size determination check

For each candidate code, we check the SBA size standard — employee count or average annual revenue — and verify whether you qualify as small. This determines your access to small business set-asides, sole-source contracts, and socioeconomic programs.

STEP 05

Registration update

We guide the SAM.gov update — primary and secondary NAICS codes, size re-certification where applicable, and NAICS-coded capability descriptions. We don't file for you, but we give you exactly what to enter and why.

STEP 06

Positioning document

We produce a NAICS-aligned positioning brief that ties your codes to your capability statement, your past performance narrative, and your target agency list. Every downstream artifact — proposals, capability statement, market research — starts from this positioning.

Deliverables

What you walk away with.

Current-state code audit

Every NAICS code you're registered under, evaluated for contract activity, set-aside eligibility, and capability fit. Flags the dead codes.

Spending data report

Federal procurement history by agency and NAICS code — where the dollars flow for your capability, at what volumes, and through which contract vehicles.

Recommended code set

Primary and secondary NAICS codes, each with a rationale tied to contract activity and size eligibility. Not a guess — a recommendation backed by data.

Size determination memo

Your small business eligibility under each recommended code, with the SBA threshold and your qualifying status. Know before you register.

SAM.gov update guide

Exactly what to change in your registration — which fields, which codes, what size certification. Step-by-step, no ambiguity.

Positioning brief

The document that ties your codes to your capability statement, target agencies, and past performance. The foundation everything else builds on.

Who this is for

Companies whose NAICS codes were picked years ago and never revisited.

You registered in SAM.gov and moved on — the codes got entered during setup, nobody's looked at them since, and you have no idea whether they're generating opportunities or sitting dead.
You're not seeing the right solicitations — you know contracts exist in your space, but they never show up in your searches. The codes you're registered under may not match the codes agencies use to buy.
You're missing set-aside eligibility — you might qualify as a small business under the right code, but your current registration sizes you out. One code change can unlock sole-source and set-aside contracts.
You're expanding into a new federal market — your commercial capability is broader than your federal registration. You need codes that cover what you actually deliver, not what you delivered five years ago.
Questions

Straight answers.

Can't I just pick the NAICS code that matches my business?

You can. That's what most companies do. It's also why most companies never see the solicitations that match their capability. The NAICS code that matches your self-image isn't always the code agencies use when they buy what you sell. We align to the procurement data, not the business card.

How many NAICS codes should I have?

There's no universal number. Some companies are legitimately competitive under two codes; others under ten. We recommend the set that matches your real capability and carries actual contract activity — not the maximum allowed, and not one generic code. More codes isn't better. The right codes is better.

Will changing my NAICS codes affect my existing contracts?

No. Existing contracts remain under the codes they were awarded under. A NAICS change affects future registrations and future opportunity matching. We'll walk you through the implications before you change anything.

Do you file the SAM.gov update for me?

We don't file it directly — SAM.gov updates require your entity administrator. But we give you a complete update guide: exactly which fields to change, what to enter, and what size certification to claim. Your admin can execute it in minutes.

How long does the alignment process take?

The audit and analysis typically take 1–2 weeks, depending on the complexity of your current registration and the number of agencies you're targeting. The SAM.gov update itself is same-day once you have the guide.

Are your NAICS codes
generating opportunities or silence?

A 45-minute fit assessment. We'll tell you whether your current codes are working. No cost, no obligation, no follow-up drip.

Book a Fit Assessment