Service — Market Research

The market told you where to sell.
Now let it tell you where to bid.

How big your NAICS market is. Which agencies buy the most of it. Which procurement vehicles they use. What winners charge. Data first. Pursuit second.

The problem

Bidding without research is bidding blind.

Federal buying is a public data set. Companies that ignore it lose to companies that don't.

01
Pursuing bids in dying markets. Some NAICS codes have flat or declining federal spend over the last five years. If you don't know that going in, you're competing hard for a shrinking pie.
02
Chasing the wrong agencies. Every NAICS has two or three agencies that buy the vast majority. Pursuing the rest is a math problem — you're spending capture time where the money isn't.
03
Ignoring the vehicle. Agencies buy through GSA schedules, IDIQ pools, and specific contract vehicles far more than they buy off open competitions. If you're not on the right vehicle, you're not eligible for most of the work.
04
Pricing by guess. Bidding without knowing what winners charged on similar contracts is either too high (you lose) or too low (you win and lose money). Both outcomes are avoidable.
05
No sense of competition. Some markets are dominated by three primes. Others have long tails of small businesses winning set-asides. Same NAICS, completely different pursuit strategies.
How we research

Six views. One picture.

We pull from USASpending, SAM.gov, FPDS, and agency forecast tools. The research isn't opinion — it's the last five years of federal spending in your space.

STEP 01

Market sizing

Total federal obligations against your NAICS codes over the last five years. Trend line, not just a headline number. We show whether the market is growing, flat, or contracting — and by how much.

STEP 02

Top-buying agencies

The agencies spending the most in your NAICS, ranked. For each, we pull volume, average award size, and whether their spend is trending up or down.

STEP 03

Procurement vehicle analysis

How those agencies actually buy. GSA schedules, IDIQ vehicles, BPAs, open competitions, set-asides. Some agencies never buy off open competitions in your NAICS. If you're not on their vehicles, you can't compete.

STEP 04

Winner and pricing history

Who's winning awards in your NAICS. Contract values, periods of performance, and — where available — pricing per unit or per labor category. You bid smarter when you know what won last time.

STEP 05

Competitive landscape

Prime versus small business share, set-aside percentage, and repeat-winner patterns. Some markets reward incumbency; others turn over. The strategy is different for each.

STEP 06

Recommendation memo

Three to five specific plays we'd make with this data — which agencies to prioritize, which vehicles to pursue, which pricing bands to target. Not a data dump; a decision document.

Deliverables

What you walk away with.

Market sizing brief

Five-year federal spend against your NAICS, trend line, and near-term outlook.

Agency scorecard

Ranked list of top-buying agencies with volume, average award size, and spend direction.

Vehicle map

How each priority agency buys — GSA, IDIQ, BPA, open competition, set-aside. With a shortlist of vehicles worth pursuing.

Winner and pricing sheet

Recent winners in your NAICS with award values and — where public — pricing detail.

Competitive landscape summary

Prime vs. small business share, set-aside patterns, incumbency behavior.

Recommendation memo

Three to five specific plays worth pursuing, with rationale. A decision document, not a spreadsheet.

Who this is for

Companies making bid decisions without data.

You just aligned your NAICS codes — and now you want to know whether the market you were positioned for is actually big enough to justify the pursuit.
You're deciding which agencies to target and don't want to pick based on brand recognition. Where's the money actually going?
You're preparing a proposal and want to know what similar contracts sold for before you set your price.
You stepped away from GovCon — and want to re-enter with data instead of hope.
You're evaluating whether to pursue a vehicle — GSA schedule, IDIQ, or set-aside — and want to know the actual spend running through it before you invest.
Questions

Straight answers.

Where does the data come from?

USASpending.gov, SAM.gov, FPDS, and agency forecast tools. All public sources. What we sell is the analysis — pulling the right slices, cleaning them, and turning them into a decision document.

Can you predict which contracts we'll win?

No. Anyone selling prediction is selling fiction. What we do is show which markets, agencies, and vehicles put your capability in front of real buyers — so pursuits go where the odds are best.

How current is the pricing data?

Federal award data has a reporting lag. Most awards are visible within 30–60 days of obligation, some sooner. We're transparent about what's fresh and what's older in every deliverable.

How long does the research take?

Two to three weeks. Longer if the NAICS is broad and requires more segmentation. We tell you the timeline before you sign, not after.

How much does it cost?

Fixed price by NAICS. Multiple NAICS codes cost more but not linearly — we scope it after the assessment call.

Do you also do agency-specific deep dives?

Yes, as an add-on. A single-agency deep dive covers their buying patterns, forecasts, and recent awards across your NAICS in more granular detail.

Bid where the market is.
Not where you hope it might be.

A 45-minute fit assessment. No cost, no obligation, no follow-up drip.

Book a Fit Assessment