Service 01 — Assessment

Before anything else,
we figure out what you actually do.

A structured 45-minute conversation that maps your real capability, where the federal market fits, and what it will honestly take to win work. Every Maybury Global engagement starts here — because everything downstream depends on getting this right.

The problem

Most companies skip the step that decides everything.

They pick NAICS codes in ten minutes on SAM.gov, chase bids that look interesting, and wonder why the results are inconsistent. The federal market rewards specificity. Guessing is expensive.

01
Marketing language, not deliverables. "We do full-service solutions" tells us nothing. Federal buyers award contracts for specific scope — units, hours, deliverables, outcomes. If we cannot name yours in one sentence, neither can they.
02
Capability confused with wish list. What you can do on paper and what you have delivered are two different things. Federal past performance is the difference. We need to know which is which before we recommend a pursuit.
03
Wrong-market fit. Some capable companies do not belong in federal work — or not yet. The market they are strongest in is state and local, or commercial, or a specific vertical. Assessment is where that gets said honestly.
04
No baseline. Without knowing what codes, what agencies, what vehicles, and what back-office readiness look like today, no downstream service can be scoped accurately. Assessment builds the baseline.
05
Buying services before knowing what is needed. A company that pays for a proposal before knowing whether their codes are right, or whether their past performance holds up, is paying for the wrong deliverable in the wrong order.
What we actually do

Six questions. One picture.

The assessment is a conversation, not a form. We work through six areas in 45 minutes and finish with a written summary of what we heard.

STEP 01

What you actually do

Deliverables, not marketing. The specific work your team is best at — the version a contracting officer would need to hear. Scope, units, equipment, team size, geographic reach. Anything a proposal or capability statement would eventually need to reference.

STEP 02

What you have delivered

Past performance, federal or commercial. Contract or client name, dollar value, period, and outcome. This is the evidence that everything downstream — codes, pursuits, proposals — will be built on.

STEP 03

Where you have tried already

SAM.gov registration, past bids, previous consultants, prior awards. If you stepped away from GovCon before, we want to know why — what worked, what did not, and where the friction actually was.

STEP 04

Where you want to go

Target contract size, target agencies if any, target timeline. Whether you are trying to win a first federal contract, scale existing federal revenue, or team as a subcontractor with a prime. Different goals mean different next steps.

STEP 05

What you already have in place

Back-office posture — accounting, HR, contracts, cybersecurity. Cash position and financing history. Certifications and socioeconomic status. What is ready today and what needs to be ready before award.

STEP 06

What honest answer we owe you

Some companies leave the call with a recommended engagement. Some leave with a clear no — federal is not the right market for them yet, or ever. Both are legitimate outcomes. We tell you which one we heard.

What you walk away with

A written picture. Not a sales deck.

Capability summary

One page describing what your company actually does, written the way a federal reader needs to see it. Yours to keep, whether you engage further or not.

Federal fit read

Honest assessment of whether the federal market fits your capability today, later, or not at all. With reasoning.

Gap map

What is in place today across codes, past performance, back office, and capital — and what would need to change before pursuing federal work seriously.

Recommended next step

The one or two services that would move the needle first. Sometimes that is us. Sometimes it is not, and we say so.

Realistic timeline

How long the recommended path actually takes. Not "get started today" pressure. Honest weeks and months, so you can plan.

Proposal for engagement

If it makes sense to work together, a scoped proposal with fixed pricing. If it does not, a short note explaining what we would recommend instead.

Who this is for

Anyone considering federal work — before they spend real money on it.

You have never bid federal. Assessment is where we decide together whether it is worth starting, and where.
You tried and walked away. We want to understand what happened before recommending a re-entry path. It is usually fixable. Sometimes not.
You are strong privately. Commercial success does not automatically translate to federal. The assessment tells us which parts of your capability do translate — and which parts need repositioning.
You already have a federal contract or two and want to know why growth stalled. Usually the answer is upstream — codes, capture, or capital — not proposal quality.
You are evaluating consultants and want to see how we think before signing anything. Fair. The assessment is designed for that.
Questions

Straight answers.

How much does the assessment cost?

The first 45-minute assessment call is free. No cost, no obligation, no follow-up drip campaign. If a deeper engagement makes sense afterward, we quote it in writing with fixed pricing. If it does not, we say so.

Is this really free? What is the catch?

No catch. The assessment is free because we cannot honestly recommend a service until we know your situation, and you cannot honestly evaluate us without a conversation. Both sides need the same 45 minutes. Some assessments end with an engagement; some end with a "not yet" or a "not us." Both are wins for us.

Do I need to prepare anything?

Helpful if you can bring: a rough list of what you do, any past performance you can speak to specifically, your SAM.gov status if registered, and any prior federal experience. Not required. If none of that exists yet, that is exactly what the assessment is for.

Who from your team runs the assessment?

Jameel Hasan, founder. Every first assessment is with the founder. That does not change as the company grows — the entry-point conversation is the most important one, and we do not delegate it.

What if you decide federal is not for us?

We tell you plainly, explain the reasoning, and — where we can — point to a better fit. State and local procurement, commercial channels, or a specific vertical that matches your capability better. The wrong recommendation would cost you money and cost us reputation. Neither is worth it.

How soon can we book?

Usually within a week. The scheduling link at the top of the page shows real availability.

Start where every engagement starts.
With an honest look at what you actually do.

A 45-minute fit assessment. No cost, no obligation, no follow-up drip.

Book a Fit Assessment